'Mission to Burnley': Why JJ Watt and wife Kealia want to bring 'global eyeballs' to an English soccer club

At first glance, the idea of a former NFL legend and a former US Women's National Team star wanting to bring "global eyeballs" to an English soccer club might seem an unusual ambition.

source https://www.cnn.com/2023/05/19/football/jj-watt-burnley-kealia-nfl-investor-spt-intl/index.html