How Abercrombie, Victoria's Secret and Vitamin Shoppe use smell to get you to spend more

Have you ever stepped into an Abercrombie, Victoria's Secret, Vitamin Shoppe or another store and wondered: "What's that smell?"

source https://www.cnn.com/2022/08/13/business/why-stores-smell-good-abercrombie-victorias-secret/index.html